Types and Strategies of Digital Marketing

Over the past decade, digital marketing has become a critical component of business success. After all, a majority of consumers turn to the internet to find and research brands. If your business doesn’t have a strong online presence, it risks losing market share to a competitor that does. 

There are many different ways to reach consumers through digital marketing. What works for one business may not be the ideal approach for another. Here’s what you need to know about digital marketing and the different types of digital marketing strategies that could deliver the results you need. 

What is Digital Marketing?

Traditional marketing involves approaches like television, print, and radio ads. While some of that is still done today, it’s costly and doesn’t allow a business to quickly adjust to changing market conditions. 

Digital marketing is any marketing strategy using the internet to connect with potential customers. In the United States, roughly 92% of the population uses the internet, so digital marketing is one of the most effective ways to build brand recognition, trust, and loyalty among the people who might purchase your business’s products or services. 

10 Different Types of Digital Marketing Strategies

There are many different types of digital marketing strategies your business can use to increase its audience reach and boost its overall results. To help you determine which ones will work best for your business, here are some of the most effective types of digital marketing. 

1. Search Engine Optimization (SEO)

Every business today needs a website and, ideally, one that will rank well for valuable search terms. Search engine optimization (SEO) is a long-term strategy that allows your website to capture top search engine positions so it can be found by people searching for the products and services you offer. 

2. Content Marketing

Next to having a website, content marketing is one of the most effective digital marketing strategies. It involves posting ongoing useful content on your website and other channels that engages your target audience, builds trust, and generates quality leads. 

3. Social Media Marketing

Social media marketing refers to the various strategies your business employs to build brand recognition and trust on various social sites like Facebook, Instagram, and Twitter. Using social platforms correctly, your business can make valuable and lasting connections with its audience. 

4. Email Marketing

Email marketing delivers one of the highest return on investment (ROI) for small businesses, so it’s a valuable digital marketing strategy. You can begin building a list using your website and keep your subscribers updated with relevant and useful content. 

5. Paid Advertising

Taking advantage of paid ads is one way many businesses supplement their main digital marketing strategies. You can get instant results through ads on Google or Facebook while your other efforts are building lasting results. 

6. Local Search Optimization

Many small businesses are trying to reach a local audience, which requires a specific online marketing strategy. Because searchers will look for things like Google reviews, map results, and geographic-specific content, local search optimization is a must. 

7. Video Marketing

According to Google, 2 billion people go to YouTube to search for content each month. Your business can use a video marketing strategy to tell people more about the brand, demonstrate products, and showcase customer reviews. 

8. Mobile Marketing

Almost all marketing today is considered “mobile marketing” since a majority of the population accesses search engines through mobile devices. However, your business can make this a deliberate strategy by optimizing for voice search and ensuring your website is mobile-friendly. 

9. Affiliate Marketing

Working with affiliates or influencers isn’t appropriate for every business, but it’s an option for some. It involves partnering with a respected or well-known person who will promote your business in exchange for a commission linked to referrals. 

10. Chatbot/Instant Message Marketing

Using chatbots and instant messaging for marketing is a somewhat new strategy. While this can be automated, many consumers may not be as responsive to these interactions unless they are highly personalized. 

Get the Digital Marketing Results You Need With Too Darn Loud Marketing

There are many different digital marketing strategies, but not all of them will be ideal for your business. Some may require a greater focus than others to get the desired results. At Too Darn Loud Marketing, we offer clients a customized solution, not a cookie-cutter or generic formula. 

We never assume you need a new website or a particular strategy until we sit down with you, learn about your business, and assess your current situation. Our team will design a personalized digital marketing plan designed to help your business get found and chosen by its target audience.