Top Digital Marketing Trends in 2025

Digital marketing continues to evolve as the industry tries to adapt in the midst of a rapidly changing environment. 2025 promises to be another transformative year for businesses, with AI and other technologies taking center stage. To stay competitive in the coming year, marketers need a clear understanding of what’s working for others. Here are some of the top digital marketing trends you should watch in 2025 to help shape your ongoing strategy.

1. Focusing on the Buyer’s Journey

In 2025, brands will be focusing on the buyer’s journey. According to Rand Fishkin’s latest Google usage study revealed that most consumers:

• Turn to social media for inspiration
• Use search engines to qualify their options
• Consult reviews and other sites like Reddit to validate their choices
• Go online marketplaces like Amazon to make purchases

Even if your business doesn’t sell products to consumers, this is valuable information because it indicates that the buyer’s journey consists of some very specific online steps before a prospective customer or client makes a decision. For marketing purposes, map out the steps your target audience takes using the latest technology and determine how you can leverage those to maximize brand awareness and conversions. 

2. Understanding AI’s Place in Marketing

Artificial intelligence (AI) is here to stay. However, AI’s role in marketing over the coming year will shift. According to a recent Deloitte study, 79% of C-suite respondents expect gen AI to drive massive organizational transformation over the next several years. But how this will happen may not be the way some expect. 

Instead of relying on AI to write your website, blog, and social media content, its real power lies in making smarter business and marketing decisions. The most effective way to use AI in marketing is to uncover what is working and what isn’t. AI can help your business amplify your most successful efforts to enhance your overall results. 

3. Shifting to Cross-Platform Marketing

Consumers expect a seamless experience across all platforms, meaning they don’t want to have one type of experience with your brand on your website and another on Facebook or YouTube. This is why it’s vital that your organization creates a marketing strategy that delivers a consistent message and brand experience across all platforms. 

Once you accomplish this, it will be easier to navigate the blurring lines between different platforms. For example, Google Shopping now dominates more than 80% of eCommerce keywords, blurring the lines between search and eCommerce. As you navigate this, you’ll want to investigate how different platforms might work together so you can optimize your presence using video, images, and your branding. 

4. Doubling Down on Quality Content

There continues to be plenty of discussion surrounding high-quality and helpful content. With so much content coming from AI sources, Google is now working harder to address quality issues with the goal of refining its algorithms to eliminate poor and inaccurate content. 

Brands that want to rank well in the search engines moving forward should continue to invest in engaging and informative content that fits well into the buyer’s journey. Content should include a mix of blog posts, white papers, and videos that showcase your brand’s personality and give potential customers the information they need to make the most informed decisions possible. 

5. Leveraging Social Media

Most successful brands are active on social media as a means to boost engagement, build trust, and learn more about consumer preferences. What hasn’t changed is the strategy of creating and optimizing your social media profiles, posting regular content (post links, images, and videos), and interacting with others on your social sites. 

What has changed over the past year is social media sites your business may want to target. Facebook should always be at the top of your list. However, a few other platforms are beginning to gain some traction. These include sites like Reddit and BlueSky. As of January 2025, Reddit has over 2 billion monthly visits, and BlueSky has over 30 million users. Promotion on these sites may be worth exploring moving forward. 

6. Offering AI-Powered Personalization

Consumers increasingly want and expect personalized service from the brands they support. This starts with your marketing messages, and you can use AI to streamline the process. According to IBM, businesses can use generative AI to create hyper-personalized marketing that increases customer engagement. 

For example, AI-powered chatbots can quickly determine what interactions a person has already had with your brand so they deliver a more personalized interaction, one that could propel someone further along the sales funnel. Your website can use AI to offer personalized content and purchasing suggestions based on a user’s prior activity and preferences. 

7. Using Paid Digital Advertising

Paid ads will continue to have a useful and productive place in most digital marketing strategies. The future of these ads, however, is evolving thanks to new platforms and an injection of AI. In 2025, you’ll see more visual and interactive ads, such as the short-form video ads made popular by TikTok. 

Additionally, social commerce ads will continue to gain traction, which are ads that allow people to make seamless purchases within platforms. Some advertisers are also experimenting with augmented reality (AR) ads, which allow digital visual and sound elements to overlay a real-world setting. Using these, advertising can create more compelling and personalized campaigns that engage their target audiences. 

Elevate Your Digital Marketing Results With Too Darn Loud Marketing

There are many different marketing strategies you can leverage, but not every passing trend is something you want to consider. Some will fizzle out quickly, and others will require a specialized approach to achieve the desired results. At Too Darn Loud Marketing, we don’t offer cookie-cutter solutions or jump on every hot trend but instead deliver customized solutions to our clients. 

We never assume your business needs a new website or would benefit from a particular strategy until we sit down with you, learn about your industry and business, and assess your current situation. Contact us today to schedule a free consultation and find out how our personalized digital marketing plan for your business can help you achieve your goals.