7 Tips for Creating Compelling Visual Content for Social Media Posts

Compelling visuals are vital to capturing your audience’s attention and standing out in a crowded market. Images and video not only make information easier to digest but also make it more memorable. After all, one of your goals is likely to create a lasting impression of your brand among your target audience. 

When it comes to creating compelling visual content on social media, you need to be on top of your game. Most people who hang out on social media platforms like Facebook, Instagram, or Twitter are tuned into the latest trends, so they know what they do and don’t like from brands. Here’s why creating visual content is so important, and here are seven tips to make better visual content for social media. 

Why Your Business Should Care About Visual Content

If your content marketing were limited to only text and a few emojis, you probably wouldn’t get the eyes on it you want. This is because people are generally looking for information but not necessarily something to read. 

Of course, great copy is important and can create a strong connection with your readers. But it must be accompanied by compelling visuals that make your content easily digestible. It’s not just about preferences and trends, though. It comes down to how our brains are wired. 

According to the Massachusetts Institute of Technology (MIT), the human brain processes images 20 times faster than other types of information. A recent Demand Gen study concluded that 30% of users consider having accessible content essential for sharing. 

Let’s face it — people have shorter and shorter attention spans. If you want to capture and hold the attention of someone on social media, you need great visual content. 

7 Tips for Creating Compelling Visual Content on Social Media

Content creation for social media requires a deliberate and effective strategy. Without the right approach, you’re simply stuck tossing random ideas into the ether in the hopes that something will stick. Here are seven tips for creating compelling visual content on social media that will produce the results you need:

1. Mix Up Your Visuals

There are several types of visual content you’ll want to use on social media platforms to gain the most traction from your posts:

• Photos — Share product images, customer photos, and behind-the-scenes pics.
• Illustrations — These are digital creations of objects or people used to convey concepts, tell a story, or convey emotions.
• Infographics — Use infographics to explain complex information or consolidate statistics from a study. 
• Videos — Video content can be a powerful tool to educate viewers, create product tutorials, and showcase your brand’s personality. 

2. Establish a Brand Color Palette

To ensure your photos, illustrations, and other visual content look amazing together on your social media feed, create a brand palette. This will establish hex codes for your brand colors, design elements for your brand like fonts and shapes, and other styles that align with your messaging. 

3. Incorporate Text Into Your Visuals

Even when posting visual content, you generally want to include some text to give viewers context and direction. However, too much text can overwhelm your visuals, so it’s important to strike the right balance between the two. 

4. Use the Proper Specs

When you create and post visual content, resolution and pixel count are things you need to consider. People don’t want to look at blurry stuff. Ensure your visuals have the proper resolution and size for each platform so your viewers will have a positive experience. 

5. Watch Out for Image Copyrights

It can be challenging to source relevant and compelling images for your social media content. Unfortunately, copyright violations can have serious consequences. Make sure you read the fine print when using stock illustrations or photos. 

6. Include Alt-Text Descriptions

When producing visual content for social media, make it accessible so you reach the broadest audience possible. You can do this by adding alt-text descriptions to images and subtitles and descriptive transcripts to videos. 

7. Pay Attention to Trends

Finally, it’s important to keep up-to-date on current social media trends. Capitalizing on what’s popular right now can help you make new connections with your target audience and even serve as a source of inspiration when you’re running short on new ideas. 

Get Help Creating a Winning Social Media Marketing Strategy

In today’s digital age, having a strong social media presence is a must. If you don’t have the time or expertise to plan and execute a winning strategy, we can help. At Too Darn Loud Marketing, we help you get found and chosen by your target audience using results-driven and personalized digital marketing solutions.

We help our clients create eye-catching social media business profiles and execute engaging social media posts with compelling visual content. Our goal is to elevate your brand’s message and help your business achieve its goals. Contact us today to schedule a free consultation and learn more about how we can help your business succeed.