8 Tips for Making the Most Out of Your Google Ads

If you’re looking to take your digital marketing to the next level, you might want to consider Google Ads. Sure, they cost money on the front end. But the immediate returns you can get from the right ad campaigns can be well worth pursuing this strategy. Here are some of the top benefits of using Google Ads and eight tips for making the most out of your campaigns so you get the best possible results. 

Considering Google Ads? Here’s Why Paid Ads Make Sense

Most people are familiar with Google Ads. The major search engine’s online ad program allows advertisers to purchase and display ads across the search engine’s massive digital network, including Google Search, Google Maps, Google Display Network, YouTube, and partner websites. If you’re wondering whether you should invest in this strategy, here are several reasons it may be worthwhile:

1. Lots of Eyeballs on Your Ads

Google processes roughly 85.5 billion searches daily, equating to about 99,000 searches every second. When people use Google to look for local businesses or answers to their most pressing issues, your ads can show up and entice them to click through to your website. 

2. Targeted Advertising

Google Ads allow your business to target its audience based on specific demographics, search behaviors, and interests. For example, you can display ads based on keyword searches, a person’s location or device usage, age or income level, and much more. 

3. Fast Results

Search engine optimization (SEO) and content marketing are essential if you want to succeed long-term. But those strategies take some time to gain traction. Fortunately, you can achieve immediate results using Google Ads, which can place you at the top of the search results on day one. 

4. Flexibility With Campaign Costs

When you use Google Ads, you have complete control over your budget. Instead of a “set it and forget it” strategy, it’s better to establish daily or other limits to keep your spending in check. You can also pause or stop your campaigns at any time to make necessary adjustments. 

5. Detailed Analytics

Google Ads provides you with advanced analytics that allow you to not only optimize your ads but also learn more about your target audience. You can customize your dashboard to display the metrics you want, such as click-through-rate (CTR), conversion rate, and more. 

8 Tips for Google Ads Success

Many brick-and-mortar and online businesses have made Google Ads a part of their digital marketing strategies. But a large portion of your budget can be wasted by poorly designed or unmanaged ad campaigns. Here are eight tips you can use to get the best possible results from your Google Ads:

1. Organize Your Google Ads Account

There is a lot of depth to Google Ads, meaning there are many different things you can do with them. This also necessitates that you keep your ads account as organized as possible. Get started by organizing your account top-down using campaigns, different ad groups within your campaigns, and then individual ads per ad group. 

2. Install Conversion Tracking

The only way you can determine if your ad campaigns are producing the results you want is if you have some type of tracking. Fortunately, Google Ads makes this relatively simple. Create a “conversion action” within your Google Ads account in the “Goals” section. Once you set up your goals, you’ll get a snippet of code you can add to your website. 

3. Analyze Your Competition

One of the best things you can do as you get started with Google Ads is to thoroughly analyze the marketplace you’re about to enter. In other words, what are your competitors doing, what’s working for them, and what can you do better? Review what paid keywords your competitors are targeting as well as their landing pages to gain insights for your own strategy. 

4. Create Great Ad Copy

Simply achieving a top ad position may not be enough to get the clicks. You also have to have relevant and engaging ad copy. Your ad copy should include the keywords you are targeting and address the searcher’s intent. For example, some searchers are looking to buy immediately, while others are in an information-gathering mode. 

5. Optimize Your Landing Pages

You might have perfect Google Ad copy, but you still won’t achieve your goals if your landing pages aren’t up to par. You should start by making sure your pages are fast-loading and secure. Beyond this, the page a person lands on should match the promise of the ad. Your ad should tell people what they’ll get if they “click,” and your landing page should deliver the goods in a concise and engaging way. 

6. Have a Negative Keyword List

Because Google Ads aren’t free, you want to avoid paying for clicks that aren’t relevant to your goals. If your target audience is people looking for a CPA, you don’t want to pay for clicks from people searching for free tax filing software. You can add negative keywords to your campaigns, which will prevent your ads from showing up for certain searches. These should be keywords that aren’t relevant to your business or ones that receive a lot of clicks but that generally fail to produce conversions. 

7. Use Different Ad Assets

Previously known as “ad extensions,” Google offers advertisers different assets that can be attached to ads. These can make your ads more visible in the search engines and provide searchers with more information about your business. For example, you can list your business’s location, additional pages on your website that may be of interest, and your star rating from customer reviews. 

8. Test Scheduling and Targeting

Consider testing different strategies to get the best results from your Google Ads. Some businesses only schedule ads to run on certain days or during certain times of the day. You can also use location targeting, so ads only show up for people located within your geographic area. 

Contact Too Darn Loud Marketing to Elevate Your Google Ads Strategy

While paid ads shouldn’t be your only digital marketing strategy, Google Ads can be fruitful as a way to quickly connect with your target audience and boost your targeted content. Executing a winning strategy is critical; otherwise, you’re likely to experience a negative return on your investment. 

Too Darn Loud Marketing understands what it takes to get results through paid advertising. We are a full-service digital marketing agency that offers customized solutions for our clients. Contact us today to learn more about how we can help you get found and chosen by your target audience.